The project ARBay started in September 2018 and wants to bring the consultation and configuration of highly customizable goods (f.e. furniture) into your living room. Supported by virtual and augmented reality technologies a prototype will be developed and implemented. Combining automated chatbots and real salesmen we want to create digital distribution channels. Guided by a chatbot customers will be able to select favorites and be advised by salesmen. To accomplish this, current sales platforms need to be extended. The final system will be tested and used in the furniture industry. Moreover, the concept will be developed in a way that it can be easily adjusted and used for other industry.